The media, as the vehicle for most political messaging, are a highly sought after commodity. I've often been amused of the plaintive cries of conservatives about "the liberal media" when it seems to me there are many outspoken conservative voices in mainstream media. The reality is, it's a mixed bag that can be hard to sort out.
During the conservative ascension starting in the 1960s, conservatives accused the media of liberal bias as part of their campaign to change the dialogue in North America. Studies looked into this and found an overwhelming number of journalists and media actors were indeed liberals and voted for the Democrats in the US and that indeed in many segments of the media most reporting was liberal-biased. So conservatives got organized and began concerted efforts to infiltrate the media with their viewpoints through increased ownership (e.g. Fox) or increased commentary (e.g. Rush Limbaugh et al).
Throughout this period was the factor of corporate ownership which muddied the waters. How liberal could news agents be if they still had to be concerned with taxes and regulations as part of running their business? Could a media business really allow a writer to criticize a political party that was promoting corporate tax cuts and less government intervention? Today it's an issue but it hasn't always been that way. At the start of the 20th century most media was a direct voice for political parties or movements, but over time the progressive challenge for objectivity became the calling card for reputable media. Over the past 25 years the rise of global media and the large increase in options for people's time have dramatically changed the competitive landscape in media. The result has been consolidation of media under corporate empires and the move to more entertainment-oriented news delivery. Since conflict and opinion draw viewers/readers more than objective reporting and the increased partisanship of North America has lent itself to the arena of conflict, then media has trended to more biased positions. It's a win-win situation for media corporations as bias helps them politically and draws more audience both pro and con.
So the situation today is that most journalists tend to the liberal side, political commentators are mixed and, I would argue, slightly more numerous on the conservative side, and more media corporations favour a conservative view which in turn limits the potential bias from their liberal journalists and supports the stances of their conservative opinion-makers. Liberals are starting to organize in the same way conservatives did some time ago (e.g. Air America) in order to balance the trends in political commentary and quite frankly, if you're willing to look around a little, almost every opinion under the sun can be found on the internet.
So I laugh when Stephen Harper complains of media bias against the Conservative Party considering the National Post, Sun Media and CTVGlobeMedia all tend to the right; or when US commentators like Ann Coulter complain of the liberal media when you have CNN, MSNBC and Fox News all espousing conservative views. The media is as it should be, a reflection of our varied society and the truth is you can't rely on one source in feeding your information. The only one who can be objective is yourself; that is, if you choose.
During the conservative ascension starting in the 1960s, conservatives accused the media of liberal bias as part of their campaign to change the dialogue in North America. Studies looked into this and found an overwhelming number of journalists and media actors were indeed liberals and voted for the Democrats in the US and that indeed in many segments of the media most reporting was liberal-biased. So conservatives got organized and began concerted efforts to infiltrate the media with their viewpoints through increased ownership (e.g. Fox) or increased commentary (e.g. Rush Limbaugh et al).
Throughout this period was the factor of corporate ownership which muddied the waters. How liberal could news agents be if they still had to be concerned with taxes and regulations as part of running their business? Could a media business really allow a writer to criticize a political party that was promoting corporate tax cuts and less government intervention? Today it's an issue but it hasn't always been that way. At the start of the 20th century most media was a direct voice for political parties or movements, but over time the progressive challenge for objectivity became the calling card for reputable media. Over the past 25 years the rise of global media and the large increase in options for people's time have dramatically changed the competitive landscape in media. The result has been consolidation of media under corporate empires and the move to more entertainment-oriented news delivery. Since conflict and opinion draw viewers/readers more than objective reporting and the increased partisanship of North America has lent itself to the arena of conflict, then media has trended to more biased positions. It's a win-win situation for media corporations as bias helps them politically and draws more audience both pro and con.
So the situation today is that most journalists tend to the liberal side, political commentators are mixed and, I would argue, slightly more numerous on the conservative side, and more media corporations favour a conservative view which in turn limits the potential bias from their liberal journalists and supports the stances of their conservative opinion-makers. Liberals are starting to organize in the same way conservatives did some time ago (e.g. Air America) in order to balance the trends in political commentary and quite frankly, if you're willing to look around a little, almost every opinion under the sun can be found on the internet.
So I laugh when Stephen Harper complains of media bias against the Conservative Party considering the National Post, Sun Media and CTVGlobeMedia all tend to the right; or when US commentators like Ann Coulter complain of the liberal media when you have CNN, MSNBC and Fox News all espousing conservative views. The media is as it should be, a reflection of our varied society and the truth is you can't rely on one source in feeding your information. The only one who can be objective is yourself; that is, if you choose.

